Experience
Collette
Collette is a travel company that boasts over 180 tours traveling to 61 countries across 7 continents. As the lead UX designer, I worked very closely with a team of developers to create Improvements to the companies three channels direct to consumer, groups, and agent.
- Cross-collaborated with different departments including marketing, product, and Information Technology.
- Led user testing, live and remote sessions synthesizing key pain points and informing decisions backed with real user data.
- Compiled an interactive detailed competitive/comparative analysis Including 14 direct, 10 indirect, and 8 e-commerce competitors.
WaterRower
WaterRower is a fitness company. My role entailed advocating, planning, and testing user experience as well as expanding my knowledge and abilities with web development.
- Conducted 14 remote user testing sessions to glean insights on pain points during the purchase process.
- Supported team decisions to improve the website UX, advocating for accessible standards to be prioritized.
- Collaborated with the lead web developer to aid in coding pages for the website. Supported efforts to move to a new headless e-commerce platform and design framework.
Willow
Willow is an early-stage startup in the fintech industry. As the sole UX|UI Designer on the team, I designed the interface of over 250+ mobile responsive screens for three separate platforms.
- Collaborated with a UX research specialist in order to conduct user interviews, synthesize data, and identified user pain points.
- Designed a custom email template for an automated email system aimed at 3 different user groups and a newsletter for 6,000+ subscribers.
- Managed daily upkeep on our company website, which included tasks such as SEO research, updates, layout changes, and I increased page speed optimization by 22%.
Threat Stack
Created a cohesive design system to establish unity across teams and opened the conversation of continuity between disciplines.
- Identified past and present resources used by teams to clearly showcase inconsistencies.
- Identified issues with accessibility compliance after measuring the current style guide to WCAG standards.
- Improved overall efficiency by creating premade modules and components.