Lydia Gamache

UX|UI Designer

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Fascinated by the diverse ecosystem of micro and macro interactions that influence everything in our lives, UX|UI provides the creative outlet that drives my passion for increasing user satisfaction of products and services. My introspective nature has helped me to pivot, adapt, and reflect, improving my team collaboration and in developing my skills.

Experience

Collette

Collette is a travel company that boasts over 180 tours traveling to 61 countries across 7 continents. As the lead UX designer, I worked very closely with a team of developers to create Improvements to the companies three channels direct to consumer, groups, and agent.

  • Cross-collaborated with different departments including marketing, product, and Information Technology.
  • Led user testing, live and remote sessions synthesizing key pain points and informing decisions backed with real user data.
  • Compiled an interactive detailed competitive/comparative analysis Including 14 direct, 10 indirect, and 8 e-commerce competitors.

WaterRower

WaterRower is a fitness company. My role entailed advocating, planning, and testing user experience as well as expanding my knowledge and abilities with web development.

  • Conducted 14 remote user testing sessions to glean insights on pain points during the purchase process.
  • Supported team decisions to improve the website UX, advocating for accessible standards to be prioritized.
  • Collaborated with the lead web developer to aid in coding pages for the website. Supported efforts to move to a new headless e-commerce platform and design framework.

Willow

Willow is an early-stage startup in the fintech industry. As the sole UX|UI Designer on the team, I designed the interface of over 250+ mobile responsive screens for three separate platforms.

  • Collaborated with a UX research specialist in order to conduct user interviews, synthesize data, and identified user pain points.
  • Designed a custom email template for an automated email system aimed at 3 different user groups and a newsletter for 6,000+ subscribers.
  • Managed daily upkeep on our company website, which included tasks such as SEO research, updates, layout changes, and I increased page speed optimization by 22%.

Threat Stack

Created a cohesive design system to establish unity across teams and opened the conversation of continuity between disciplines.

  • Identified past and present resources used by teams to clearly showcase inconsistencies.
  • Identified issues with accessibility compliance after measuring the current style guide to WCAG standards.
  • Improved overall efficiency by creating premade modules and components.

Skills

Research

  • Personas
  • User Flows
  • User Interviews
  • Storyboards
  • Card-sorting

Design

  • Storytelling
  • Prototyping
  • Wireframes
  • Visual Design

Technical

  • HTML, CSS , Javascript
  • Adobe Suite
  • Figma
  • Invision
  • Wordpress
  • Mailchimp
  • Sketch
  • Axure
  • Hubspot

Achievements

Scholastic Art and Writing Two Gold keys (2013)